Launch

Haochi Pre-Launch Activation

Build pre-launch hype and position Haochi as a trendy, Gen-Z-focused beverage brand.

ClientHaochi (Flavoured Beverages)
LocationLUMS, Lahore - OG Fest
CategoryLaunch
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The brief

What we
delivered.

Stage integrationActivation boothBranding placements
  • Designed a high-energy brand activation booth & strategy for an interactive experience
  • Led PR and influencer engagement to generate online buzz around the product
  • A comprehensive sponsorship plan to hit the targeted audience
Results

The impact.

5,000+on-ground engagements
700K+online impressions from influencer coverage
✓Successfully positioned Haochi as one of the trendiest new entrants in the beverage market
Photo gallery

8 moments from
Haochi Pre-Launch Activation.

Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 1 of 8Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 2 of 8Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 3 of 8Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 4 of 8Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 5 of 8Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 6 of 8Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 7 of 8Haochi Pre-Launch Activation, LUMS, Lahore - OG Fest - photo 8 of 8

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