Launch
Tecno Mobile x UCP TAAKRA Activation
Promote the new Tecno Spark 30C and its IP54 water & dust resistance feature to a student audience.
ClientTecno Mobile
LocationUCP, Lahore - TAAKRA
CategoryLaunch
The brief
What we
delivered.
- Designed and executed an on-ground brand activation booth
- Managed PR and influencer engagement for digital amplification
- Deployed branding on campus to maximize product visibility
Results
The impact.
6,000+attendees reached during the event
500K+online impressions through influencer-led content
✓Strong brand recall achieved among youth demographic
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